Daily content production
Routine public information and updates
Digital & Civic Activities
Fifteen coordinated workstreams.
These workstreams are taken from APM's digital strategy and are presented as the movement's planned activity framework.
Video & photography
Documenting public activities
Graphics & branding
Consistent visual communication
Live coverage
Event and activity coverage
WhatsApp coordination
Structured information sharing
Youth digital ambassadors
Youth participation in digital activities
Citizen engagement
Public questions and responses
Digital town halls
Structured online public discussions
Community storytelling
Documenting community experiences
Community/creator engagement
Coordination with public communicators
Issue-based communication
Information organized around public issues
Rapid response & fact-checking
Verification before publication
Advertising administration
Managed paid communication
Website, email & SMS
Owned digital channels
Election-day digital operations
Operational information workflows
Editorial Governance
Plan. Verify. Approve. Measure.
01Plan
02Capture
03Edit
04Verify
05Approve
06Publish
07Measure
The concept note calls for an editorial calendar, two-step verification, approval authority, account security, data protection and avoidance of inflammatory or unverified claims.